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A Night In with Dija Ayodele

A Night In with Dija Ayodele

In conversation with Caroline Hirons to mark the publication of Black Skin: The Definitive Skincare Guide

This event is now available to watch on demand until 1st December 2021.

In partnership with Afrori books, the ‘stream and book’ package includes a unique ticket for the stream, and a copy of Black Skin: The Definitive Skincare Guide, worth £20, deliverable to any UK address. 

If you have any questions, please email [email protected]

For decades, the skincare needs of Black women have been ignored. Until now.

Dija Ayodele is an expert in Black skin. A pioneer in the beauty industry and one of the UK’s most-respected aestheticians, she places Black women front and centre of her practice.

Join Dija in conversation for this virtual event as she celebrates the publication of her new book, Black Skin. Taking you through the lifetime of your skin, Dija will share transformative essentials from how to work out your skin type to the dos and don’ts for your everyday routine. She will explain everything from the best ingredients for your skin and your budget, to the concerns that Black women experience – tackling common issues such as hyperpigmentation, skin discolouration, dry skin conditions, and keloids.

Casting a look at the concept of Blackness and identity in the beauty industry, Dija will also debunk common myths and misconceptions such as: do darker skin tones need sunscreen? And is there any truth to the saying ‘Black don’t crack?’

Intelligent and informed, this ground-breaking event presents the definitive guide that every Black woman needs to truly understand and successfully care for her skin.

Caroline Hirons is trained in (well) over 100 brands. She is a globally qualified advanced aesthetician. Her career has involved developing bespoke facials and training teams internationally for top brands in the UK, USA and Far East. She has been in retail for 34 years, working as a consultant to brands in the beauty industry for over ten years, advising brands on the route into market, where they should be selling and why.

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